3 Reasons Why Online Video Helps SEO Posted on Friday, October 10th, 2014 Without a doubt, search engine optimization (SEO) is extremely important for your website. You may also know that including videos with great content on your website is just as important. But you may not exactly know why it’s so critical. Here are a couple of reasons why video helps improve your site’s SEO ranking.Videos found in search results rank higher. In search results, there are links with thumbnails of video and links without. More often than not, a viewer will clink on a video link faster than they would a text link.