Logo design is one of the most influential components of a great brand identity. It’s important to realize that your company logo is a powerful tool that provides instant recognition to your business. When properly branded, your logo will and can set you apart and above your competitors. As a matter of fact, the logo design helps to make or break your company. Often times a lack of customers and limited funds is justification for businesses to put off logo design, as well as corporate brand identity, until profit increases. As a result, the lack of a properly designed logo makes branding very difficult.